54bt Privacy Policy — How We Protect Your Personal Data
At 54bt, protecting the privacy and personal data of every player is a core responsibility, not an afterthought. This Privacy Policy explains in plain terms what data we collect, why we collect it, how it is used, who it may be shared with, and the rights you hold as a data subject under our platform's operating standards.
🔍 Privacy at a Glance
Six Core Pillars of the 54bt Privacy Framework
The following cards summarise the six most important aspects of how 54bt handles your personal information. The full legal text for each area is set out in the detailed sections below.
We collect identity data, contact details, financial transaction records, device and browsing data, and gaming activity logs. We collect only what is necessary to operate a safe, compliant platform.
Your data is used for account registration, identity verification, payment processing, fraud prevention, customer support, and — where you have opted in — personalised promotions tailored to the Bangladesh market.
We share data only with licensed KYC and AML verification partners, payment processors (bKash, Nagad, Rocket, Upay), game content providers, and regulatory authorities where legally required. We never sell your data.
All data in transit is protected by 256-bit SSL/TLS encryption. Passwords are stored using industry-standard hashing. Access to personal data is restricted to authorised personnel on a strict need-to-know basis.
Account data is retained for the lifetime of your 54bt account plus a minimum of five years following closure, in line with anti-money laundering (AML) record-keeping obligations. Marketing data is held only while consent remains active.
You hold the right to access, correct, delete, restrict, and port your personal data. You may also withdraw marketing consent at any time. Submit all data rights requests to [email protected] and we will respond within 30 days.
- 1. Introduction
- 2. Data Controller
- 3. Data We Collect
- 4. How We Collect Data
- 5. Legal Bases for Processing
- 6. How We Use Your Data
- 7. Data Sharing & Disclosure
- 8. International Transfers
- 9. Data Retention
- 10. Cookies & Tracking
- 11. Your Rights
- 12. Children's Privacy
- 13. Security Measures
- 14. Third-Party Links
- 15. Policy Updates
- 16. Contact Us
Introduction
54bt ("we", "us", "our") is committed to protecting the privacy and personal data of every individual who accesses, registers on, or interacts with the 54bt platform at https://54bt.io and any associated mobile browser interfaces (collectively, the "Platform"). This Privacy Policy sets out in clear, accessible terms how 54bt collects, processes, stores, shares, and protects personal data in connection with the operation of its online betting and casino services, which are primarily directed at players located in Bangladesh.
This Privacy Policy is incorporated by reference into the 54bt Terms and Conditions. By creating an account, using the Platform, or otherwise engaging with 54bt's services, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with the practices described here, you should not use the 54bt Platform.
Plain Language Commitment: We have written this Privacy Policy in plain, readable English. Where legal terminology is necessary, we have provided an explanation of what it means in practice. If any part of this policy is unclear, please contact us at [email protected] and we will be happy to assist.
This policy applies to all personal data processed by 54bt regardless of the medium through which it was provided — including data submitted at registration, data captured during gameplay and betting activity, data provided when contacting customer support, and data gathered automatically through your use of the Platform.
Data Controller
For the purposes of applicable data protection law, 54bt is the data controller in respect of all personal data collected through the Platform. As data controller, 54bt determines the purposes for which, and the means by which, your personal data is processed. 54bt is responsible for ensuring that all processing of personal data carried out by or on behalf of 54bt complies with applicable data protection standards.
Where 54bt engages third-party service providers to process personal data on its behalf — for example, KYC verification partners, payment processors, or cloud infrastructure providers — those third parties act as data processors and are bound by contractual obligations to process data only on 54bt's documented instructions, to maintain appropriate security measures, and not to engage sub-processors without 54bt's prior authorisation.
All data-related enquiries, access requests, and complaints should be directed to 54bt using the contact details set out in Section 16 of this Privacy Policy.
Personal Data We Collect
54bt collects the following categories of personal data in connection with your use of the Platform. We collect only data that is necessary for a specified, legitimate purpose and do not engage in speculative data collection.
| Category | Examples of Data Collected | Primary Purpose |
|---|---|---|
| Identity Data | Full legal name, date of birth, National Identity Card (NID) number, passport number, photograph | Account registration, KYC verification, age verification (21+) |
| Contact Data | Email address, mobile phone number, residential address (including city and district within Bangladesh) | Account communications, support, regulatory compliance |
| Financial Data | bKash / Nagad / Rocket / Upay mobile wallet identifiers, bank account details, deposit and withdrawal transaction records, account balance history | Payment processing, AML compliance, fraud prevention |
| Gaming Activity Data | Bets placed, games played, session duration, win/loss records, bonus claim history, responsible gaming limit settings | Platform operation, fair play monitoring, responsible gaming obligations |
| Technical Data | IP address, device type and model, operating system, browser type and version, session tokens, cookies and similar identifiers | Platform security, fraud detection, performance optimisation |
| Communications Data | Live chat transcripts, support email correspondence, feedback submissions | Customer support, quality assurance, dispute resolution |
| Marketing Preferences | Communication channel preferences, opt-in/opt-out status, promotion response history | Personalised promotions (only where consent has been obtained) |
54bt does not intentionally collect sensitive personal data such as racial or ethnic origin, religious beliefs, political opinions, health data, or biometric data unless a specific regulatory requirement mandates it (for example, facial recognition for advanced KYC in certain circumstances). Where sensitive data is collected in such circumstances, you will be notified separately and an appropriate legal basis will be identified before collection begins.
How We Collect Your Data
54bt collects personal data through the following channels:
- Direct Submission: Data you provide when creating your account, completing KYC verification, making a deposit or withdrawal, contacting our support team, submitting a responsible gaming request, or participating in a promotion.
- Automated Collection: Data generated automatically as you use the Platform, including IP address, device identifiers, browsing patterns within the Platform, and session activity logs collected via cookies and server-side logging systems.
- Third-Party Sources: Data received from our licensed KYC and identity verification partners following a document verification check, from payment processors confirming the status of a transaction, and from fraud prevention databases where we are permitted to check your details against known fraud indicators.
- Publicly Available Sources: In limited AML-compliance circumstances, 54bt may cross-reference your details against publicly available sanctions lists, politically exposed persons (PEP) registers, or adverse media databases.
Accuracy of Submitted Data: You are responsible for ensuring that all personal data you provide to 54bt is accurate, complete, and current. Providing false or misleading personal data is a breach of the 54bt Terms and Conditions and may result in account suspension, forfeiture of funds, and referral to relevant authorities.
Legal Bases for Processing
54bt processes personal data on one or more of the following legal bases, depending on the specific processing activity involved:
- Contractual Necessity: Processing that is necessary to perform the contract between you and 54bt — i.e., to operate your account, process deposits and withdrawals, and deliver gaming services.
- Legal Obligation: Processing required to comply with applicable legal and regulatory obligations, including anti-money laundering (AML) checks, know-your-customer (KYC) verification, age verification (21+), and record-keeping requirements.
- Legitimate Interests: Processing that serves 54bt's legitimate business interests — including fraud prevention, platform security, service improvement, and responsible gaming monitoring — where those interests are not overridden by your rights and interests.
- Consent: Processing for marketing and promotional communications, where we will always obtain your explicit, informed, and freely given consent before sending such communications. You may withdraw consent at any time by contacting [email protected] or updating your communication preferences within your account settings.
How We Use Your Personal Data
54bt uses the personal data it collects for the following specific purposes. We do not use personal data for any purpose that is incompatible with the purpose for which it was originally collected without first notifying you and, where required, obtaining your consent.
- Account Management: Creating, maintaining, and administering your 54bt account, including verifying your identity and age, managing your account balance, and processing account closure requests.
- Payment Processing: Facilitating deposits and withdrawals via bKash, Nagad, Rocket, Upay, Dutch-Bangla Bank, City Bank, BRAC Bank, and other supported payment methods. Verifying that payment methods are registered in your own name.
- KYC and AML Compliance: Fulfilling our legal obligations to verify your identity and assess the source of funds for deposits above regulatory thresholds, in compliance with international AML standards.
- Platform Security and Fraud Prevention: Detecting, investigating, and preventing fraudulent activity, account takeover attempts, multiple account registrations, bonus abuse, and any other conduct that breaches our Terms and Conditions or applicable law.
- Customer Support: Responding to your enquiries, complaints, and dispute submissions, and maintaining records of communications for quality assurance and training purposes.
- Responsible Gaming: Monitoring gameplay and betting patterns to identify indicators of problem gambling and to facilitate the responsible gaming tools available within your account — including deposit limits, self-exclusion, and session reminders.
- Platform Improvement: Analysing aggregated, anonymised usage data to understand how players interact with the Platform and to improve the user experience, game selection, and technical performance.
- Marketing Communications: Sending promotional offers, bonus notifications, and news about new games and features — strictly only where you have given your explicit consent. Players in Bangladesh may receive localised promotions relevant to cricket seasons (BPL, IPL, T20 World Cup), Eid, Pohela Boishakh, and other locally relevant events.
- Legal and Regulatory Compliance: Maintaining the records required by applicable law, responding to lawful requests from regulatory or law enforcement authorities, and enforcing our contractual rights.
Data Sharing & Third-Party Disclosure
54bt does not sell, rent, or trade your personal data to any third party. Data is shared only in the circumstances described below, and only to the minimum extent necessary for the specified purpose.
- KYC and Identity Verification Partners: Licensed third-party providers that perform document verification, facial recognition (where applicable), and database checks to confirm your identity and age. These providers act as data processors under contract with 54bt.
- Payment Processors: Mobile financial service providers including bKash, Nagad, Rocket, and Upay, and banking partners including Dutch-Bangla Bank, City Bank, BRAC Bank, Islami Bank, and Sonali Bank, to the extent necessary to process your deposit or withdrawal instruction.
- Game Content Providers: Studios including Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Spribe, and Ezugi may receive session tokens and anonymised player identifiers to operate their game software within the 54bt Platform. These providers do not receive your full identity or financial data.
- Fraud Prevention and AML Databases: Accredited fraud prevention agencies and sanctions screening services, where 54bt is required to screen your details as part of its AML compliance programme.
- Cloud Infrastructure and IT Service Providers: Providers of secure cloud hosting, database management, and IT security services that process data on 54bt's behalf under strict data processing agreements.
- Legal and Regulatory Authorities: Where 54bt is required by law, court order, or the lawful instruction of a regulatory authority to disclose personal data, it will do so. 54bt will, where legally permitted, notify you of any such disclosure.
- Business Transfers: In the event of a merger, acquisition, or sale of all or substantially all of 54bt's assets, your personal data may be transferred to the acquiring entity. You will be notified of any such transfer and of any material change to this Privacy Policy that results from it.
No Data Sales — Ever: 54bt does not, and will not, sell your personal data to advertisers, data brokers, marketing aggregators, or any other commercial third party. Data sharing is limited strictly to the operational and legal purposes described above.
International Data Transfers
54bt operates as an internationally licensed gaming platform, and some of its service providers and infrastructure partners are located outside Bangladesh. As a result, your personal data may be transferred to, stored in, or processed in countries other than Bangladesh.
Wherever personal data is transferred internationally, 54bt takes steps to ensure that an equivalent standard of data protection is maintained. These steps include the use of contractual data transfer agreements that impose data protection obligations consistent with international best-practice standards, as well as due diligence assessments of the data protection frameworks of recipient countries.
By using the 54bt Platform, you acknowledge that your personal data may be processed in locations outside Bangladesh. If you have questions about specific international transfers involving your data, please contact us at [email protected].
Data Retention
54bt retains personal data only for as long as is necessary to fulfil the purpose for which it was collected, or for as long as required by applicable law, whichever is longer. The following retention periods apply as a general guide:
| Data Category | Retention Period | Reason |
|---|---|---|
| Account and Identity Data | Duration of account + 5 years after closure | AML record-keeping obligations |
| Financial Transaction Records | 7 years from date of transaction | Financial compliance and audit requirements |
| Gaming Activity Logs | Duration of account + 3 years after closure | Dispute resolution, responsible gaming monitoring |
| Customer Support Communications | 3 years from last interaction | Quality assurance, dispute resolution |
| Marketing Preference Data | Until consent is withdrawn | Consent-based processing — ends on withdrawal |
| Technical / Log Data | 90 days from collection | Security monitoring, fraud detection |
Once the applicable retention period expires and there is no longer a legal basis for continued retention, 54bt will securely delete or anonymise your personal data in accordance with its internal data disposal procedures. Anonymised, aggregated data that can no longer identify any individual may be retained indefinitely for statistical and analytical purposes.
Cookies & Tracking Technologies
54bt uses cookies and similar tracking technologies on the Platform to enable essential functionality, to improve performance, and — where you have consented — to personalise your experience. A cookie is a small text file placed on your device by a web server when you visit a website. It enables the server to recognise your device on subsequent visits.
54bt uses the following types of cookies:
- Strictly Necessary Cookies: Essential to the operation of the Platform, including session authentication cookies that keep you logged in to your account and security cookies that protect against cross-site request forgery. These cookies cannot be disabled without impairing core Platform functionality.
- Performance and Analytics Cookies: Collect anonymised, aggregated data about how players navigate and interact with the Platform, enabling 54bt to identify popular features, diagnose technical errors, and optimise load times. These cookies do not track personally identifiable information.
- Functional Cookies: Remember your preferences and settings — such as language selection, display preferences, and responsible gaming limit configurations — so you do not need to re-enter them on each visit.
- Marketing and Targeting Cookies: Used only where you have provided explicit consent to receive personalised promotional communications. These cookies help 54bt deliver relevant bonus offers and game recommendations based on your activity on the Platform.
You may manage your cookie preferences at any time through the cookie settings panel accessible within the Platform, or by adjusting your browser settings to block or delete cookies. Please note that blocking strictly necessary cookies will prevent you from accessing your 54bt account.
Your Data Rights
As a data subject, you hold a number of rights with respect to the personal data 54bt holds about you. These rights are described below. To exercise any of these rights, please submit a written request to [email protected]. 54bt will acknowledge your request within five (5) business days and provide a substantive response within thirty (30) calendar days.
Request a copy of all personal data 54bt holds about you, together with information about how it is being used.
Request correction of any inaccurate or incomplete personal data held on your account without undue delay.
Request deletion of your personal data where it is no longer necessary for the purpose collected, or where you withdraw consent — subject to legal retention requirements.
Request that processing of your data be temporarily restricted while a dispute is resolved or an objection is considered.
Request a machine-readable export of the personal data you provided to 54bt, for transfer to another service provider.
Object to processing based on legitimate interests, including profiling for marketing purposes. Objections to direct marketing will always be honoured immediately.
Identity Verification for Rights Requests: To protect your data from unauthorised access requests, 54bt will verify your identity before processing any data rights request. You will be asked to confirm your account username and may be asked to provide a copy of a government-issued ID. This is a security measure, not an obstacle — your rights are taken seriously.
Children's Privacy
The 54bt Platform is strictly intended for adults aged 21 years and above. 54bt does not knowingly collect, process, or store personal data of any individual under the age of 21. Age verification is conducted at the point of account registration and during the KYC process, and accounts found to belong to individuals under 21 will be immediately suspended and any associated funds returned to the source payment method where technically feasible.
If you believe that 54bt may inadvertently hold personal data of a minor, please contact us immediately at [email protected] with the subject line "Minor Data Concern". We will investigate the matter as a priority and take all necessary remedial action without delay.
Parents and guardians are encouraged to use parental control software and to maintain open communication with young people in their household about the risks of online gambling. 54bt also recommends visiting our Responsible Gaming page for guidance on protecting vulnerable individuals from online gambling harm.
Security Measures
54bt implements a comprehensive, layered security framework to protect your personal data against unauthorised access, accidental loss, destruction, or alteration. Our security measures include:
- 256-bit SSL/TLS Encryption: All data transmitted between your device and the 54bt Platform is encrypted using TLS 1.2 or higher, preventing interception by unauthorised third parties.
- Password Hashing: Account passwords are never stored in plain text. They are processed using a robust cryptographic hashing algorithm with per-account salting, ensuring that even a theoretical breach of our database would not expose readable passwords.
- Access Controls: Access to personal data within 54bt's systems is restricted to authorised personnel on a strict need-to-know basis, with role-based access controls and full audit logging of all data access events.
- Two-Factor Authentication (2FA): 54bt supports 2FA for player accounts and requires it internally for all staff accessing production systems. Players are strongly encouraged to enable 2FA on their accounts.
- Intrusion Detection and Monitoring: 54bt employs 24/7 automated intrusion detection systems and security event monitoring to identify and respond to suspicious activity in real time.
- Regular Security Assessments: 54bt conducts periodic penetration testing, vulnerability assessments, and third-party security audits to identify and remediate weaknesses before they can be exploited.
- Data Minimisation in Internal Systems: Internal dashboards and support tools display only the minimum personal data fields required for a given task, reducing the risk of unnecessary exposure of sensitive information within operational workflows.
Your Role in Security: No security system is entirely impenetrable. You play a vital role in protecting your own account. Use a strong, unique password for your 54bt account, enable two-factor authentication, never share your login credentials, and log out of your account when using a shared or public device. If you suspect your account has been compromised, contact [email protected] immediately.
Third-Party Links
The 54bt Platform may contain references to, or display content from, third-party game studios and content providers as part of the gaming experience. Interactions with third-party game software are governed by the privacy policies of those respective providers. 54bt is not responsible for the privacy practices of any third-party provider whose software or services are accessible through the Platform.
54bt does not include links to external third-party websites for commercial or advertising purposes. Any third-party content visible on the Platform is present solely in the context of the gaming services 54bt provides and is subject to the terms agreed between 54bt and that provider.
We encourage you to review the privacy policies of any third-party game content providers whose games you choose to play, particularly if you interact directly with their platforms outside the 54bt environment. 54bt accepts no liability for data processed directly by third parties outside the scope of its data processor agreements.
Changes to This Privacy Policy
54bt reserves the right to update, amend, or replace this Privacy Policy at any time. Changes may be necessary to reflect updates to the Platform's features and data processing activities, changes in applicable law, feedback from regulatory guidance, or improvements to our internal data governance practices.
When material changes are made to this Privacy Policy, 54bt will take reasonable steps to notify registered players. Notification may be delivered via the email address registered to your account, via an in-platform notification displayed upon login, or via a prominent notice on the Platform's homepage. Non-material clarifications or corrections may be made without prior notification.
The "Effective Date" displayed at the top of this Privacy Policy reflects the date on which the current version entered into force. We recommend that you review this Privacy Policy periodically — particularly if you receive a notification from 54bt about a policy update — to ensure you remain informed about how your personal data is being processed. Continued use of the Platform following the effective date of any update constitutes your acceptance of the revised Privacy Policy.
Previous versions of this Privacy Policy may be requested by contacting [email protected]. We maintain an internal version archive and can provide prior versions on request where there is a legitimate reason for doing so.
Contact Us
If you have any questions, concerns, or requests relating to this Privacy Policy or to the personal data 54bt holds about you, please contact our support team using the details below. We are committed to handling all privacy-related enquiries promptly, professionally, and with the seriousness they deserve.
- Email: [email protected] (plain text — not a clickable link)
- Subject Line for Data Rights Requests: "Data Rights Request — [Your Registered Username]"
- Subject Line for Privacy Complaints: "Privacy Complaint — [Your Registered Username]"
- Response Time: Acknowledgement within 5 business days; substantive response within 30 calendar days
- Operating Hours: Support team available 7 days a week, Bangladesh Standard Time (BST, UTC+6)
Complaints Process: If you are not satisfied with 54bt's response to your privacy concern, you have the right to escalate your complaint to the relevant data protection authority in your jurisdiction. 54bt will always co-operate fully with any such regulatory investigation and will take all reasonable steps to resolve disputes at the first point of contact.
Questions About Your Privacy? We're Here to Help.
Our support team is available around the clock across Bangladesh Standard Time. Explore your account settings, review our responsible gaming tools, or start playing — knowing your data is in safe hands at 54bt.